The numbers do not stick in your mind – Do Photos

"The numbers do not stick in your mind – Photos Do.

Two

"A picture worth a thousand words ", is 75% true.

There are words that replace the pictures because they are feeding

Related our experiences past and emotions, and the fight or flight.

Microsoft, Bill Gates, far from Nerds Only towards universal

Appeal by making work with Windows icons (symbols, images). Point-and-click the icon and anyone can be the computer, right?

Fact: our brains do not think (the process) information number or words. As you read, hear and speak, your brain translates sensory representations of words (see-hear-touch-smell-taste). Images are the most common.

Sense and perception

The words are translated in an alphabetic system of points (hearing) vibrations sound (kinesthetic) feelings and emotions, and (visual images) equivalent picture of words.

Have you tried to remember the meaning of a word – for example, Hermaphrodite, referring to South African runner to win – and neutralized. You went to something unrelated and then heard the answer to the ears of his mind.

You hear – "Oh yes, having both male and female sexual organs." Sometimes, an image of a bird in the eye of his mind with the answer correct. We see the answer.

ie increased

There are words that can automatically present the brain with a mental movie

definition. The understanding is immediate. Example: Metaphors – He is the Babe Ruth of salepeople. It is the home chef Julia Child.

Examples: Comparisons are figures of speech: lies like a rug. She is an American Beauty Rose. It looks like a Sherman tank.

Action Verbs

Reading, listening and speaks of action verbs that follows touches us emotionally. We believe that these real words in our central nervous system. Running, lifting and launching, in collaboration with smell, taste and the realization of these words make us feel.

Scientists talk about mirror neurons: cells of neurons in the nerve () that fire when the author

(The quarterback throws a pass) and when the observer (Fans) see the action. Imagine

Olympic see a weightlifter to raise £ 1,200. The public complains, as if he / she

is lifting 1200 pounds. We are mental (emotional) involved in action.

It's a secret – always include a history

Remember this: if you want to influence, convince and persuade an individual

or group, always tell a story – explain. Describe what happened historically, athletes use analogies, images and sounds and words that appeared and were followed.

Since kindergarten we expect to hear a beginning, middle and end ("Punch Line). Repeat the moral or point of his story at least twice. Obtaining listener or reader to participate in care what happens to the characters. Oversimplify what people want to do and remember.

The simplification makes Oprah, Dr. Phil and Jay Leno superstars. People

(From 6 years to seniors) hatred of the complexity and complications are not immediately enter, without even thinking. Scientists believe that the rest of us just GET-IT-NO, and can not be bothered to think.

The onus is always on the speaker or writer not the listener or reader.

If listeners / readers to analyze their ideas 99% immediately reject the message and the messenger. You have to make clear easy-as-Pie A-walk-in-the-Park, without any effort. If that seems less complicated, 99% of people click the Delete button mental.

Pictures vs. Words

Imagine your eyes on a full-page photo of Adolph Hitler. Take the standard brown shirt, which shows his strange mustache and hair that falls over his forehead.

Now through the image in large white letters the name of Dwight D. Eisenhower.

What happens? Your prefrontal cortex (higher executive brain) replaces center image languages automatically with the name (the words), and rejects the image

and information. You cognitive dissonance (conflict) and the words to win.

You know the name Eisenhower (United States General of the Allied armies in the Second

War 2), and your brain rejects the determination information of the image.

Now, imagine a full-page pix of President Barack Obama, and the name

in large white letters – Abraham Lincoln. Then the image the words – Abraham Lincoln?

We are conditioned to identify and report accurate images with words and symbolic names. The name and avatar the President is stored in long-term memory. Here – pictures replace words. Pictures are not worth a thousand words.

Anger can improve their skills

Have you ever seen a game of golf superstar Tiger Woods has lost one

self-control. He was angry at the decision an officer, and taken by assault about to take its pulse. The logical to expect him to be highlighted and hit the next shot.

In fact, anger can improve and refine our thinking and behavior. Who said that?

Google: the science of psychology: hedonic Instrumental reasons for the regulation of anger, lead author Maya Tamir, Boston College.

Michael Jordan was angry and frustrated the cut of his high school basketball team. He led an internal war show them he was a star in the making.

His anger prevailed in the Hall of Fame.

Anger can motivate you to work harder, hours of study, and sharpen their thinking tests ACE. You can overlearn study material and improve their skills

expertise.

Examples to incite to anger ordinary people in extraordinary measures is common in publishing. The writers have had your book rejected by 35 publishers, and continued to work diligently to take books to # 1 on the bestseller list of New York Times.

The wrath of the existing social conditions and successfully created the civil rights movement rights of women. Google: MADD – Mothers Against Drunk Driving

and PETA – People for the Ethical Treatment of animals. His anger is success.

Endwords

Could reading of three (3) books, articles and reports in time his companions just might end one, give you a completive advantage in school and career? Ask us how

Double your long-term memory, and triple Read the text. Is it important?

Sincerely,

Copyright © 2009 Bernard H. Wechsler

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About the Author

Author of Speed Reading For Professionals, published by Barron’s.
Business partner of Evelyn Wood, creator of speed reading, graduating
2 million, including the White House staffs of four U.S. Presidents.

Interviewed by Fortune Magazine and Wall Street Journal.

How To: Make Your Xbox 360 Avatar Look Like Barack Obama