bp oil spill cleanup efforts

Some events of Oil Spill on Saturday, June 26, 2010

A summary of the events of Saturday, June 26 Day 67 Gulf of Mexico oil spill that began April 20 with an explosion and fire at the aircraft deepwater drilling Horizon Transocean Ltd. owned and leased by BP PLC, which is responsible for cleaning and containment. The explosion killed 11 workers. Since oil was poured into the Gulf of underwater breathing well.

Internet Marketing, Social Media and the Crisis BP

Yet another crisis has hit the Gulf Region of the United States. Hurricane Katrina is still firmly in the minds of Gulf Coast residents, and in April's Gulf rig explosion - along with the BP oil crisis - we have unfortunate lessons on corporate irresponsibility. But, you insult this eco-disaster is the way, BP is the handling of their public reaction and publicity to this tragedy. CEO Tony Hayward's Quotes in the desire to "get back his life", yet warm appearance polished media reactions, and repair spending millions of dollars in BP's image Make up, that communication flow only in one direction - from BP to BP to consumers. But has this age of two-way conversation, the availability of social media and demonstrated useful for not only internet marketing experts to promote to consumers, but companies need to, to stay healthy dialogue going in times of crisis.

In defense of BP, a part of their investment to improve the image has some social media to go. According to Reuters news service, BP bought some ads, and top search results on Google. Search terms such as "oil spill" directed people, a list YouTube video responses to BP's Point of View. The Search Engine Marketing ads were hired to man in negativity could run to catch that on the BP brand. This was pure BP exercise damage control. Nevertheless, the result not designed a two-way communication to ask.

For the most online users do the same BP is that they do online in their traditional public relations efforts. BP does not attempt to based on newspaper and television efforts by trying to engage, they just talk at consumers with their side of the story. Executives at BP are not to listen to what consumers are saying, and listen when they are, they are not responding. With as many consumers as technically savvy and in the expectation a part of the conversation with the companies are involved in just such major incidents would remain there for only bad for the business, unilaterally.

So, what can other companies of Come Away With BP PR blunder? As a company negative press is the way, is the natural instinct to want, from history, or just run and tell your side of events. The first thing you should do most companies, if they have not already, is communication with the public on all traditional and non-traditional outlets such as television and print and social media sites and services. Still, what the best method to strengthen the transparency is through the use of social media. Whether it is a simple or Facebook page of Youtube uploads, the technology is there, companies that want to be open, to help. Today, as the current state of uploading videos and pictures, audio - along with thoughts and ideas - companies can not inform the public at arm's length no more. People trust that public authorities, even in difficult times, will show that they do not hide that each message to belongs to them, their public or the world at large. BP handling of the oil pollution could have a completely different result in terms of public relations, had Simply the advantage of social media tools available to them made. In the worst case, BP would fight held at the cleanup, rather than further damage to your image have limited control.

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