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Let's take a new look at a couple of old sayings tired of what you've heard a million times, and examine what they mean when it comes of environmental awareness and encourage citizens everyday to do their part to preserve the planet for future generations.

The first: "What first, the hen or the egg? "In our world, this classic dilemma can be reformulated as" What the first, environmental awareness and action for the environment? "You could be forgiven for taking this awareness Environment comes first, because that is how it appears to the untrained eye.

But research and social behavior It is often far – small steps lead to big changes in attitude, then a big change in behavior. In his classic book, "Development Sustainable Conduct "social marketing guru Doug McKenzie Mohr cites a number of cases in which the behavior as simple as possible – such as holding a lamp pocket, a verifier of energy – is the first step in a journey that led to significant efforts in energy conservation home.

I would tell my clients that the smaller and easier to environmental actions – to replace an incandescent bulb, make a donation $ 30 to sign an online petition – the subject. They are very important if they are a sort of gateway drug "to the person there. If can make the person aware of how it is good to make a small difference, some turn in search of a broader solution. Next time around, they could insulate their attic, make a substantial gift, or talk on the environment during a public hearing.

This is the second word of the age the world of physics: A body at rest remains at rest, a body in motion stays in motion. "In the world of the psychology of behavior change, could be rephrased as: "a body that speaks a lot with the environment is likely to continue to do that, but a body that takes the first step in the medium environment is likely to take a second. "

When we created just a bit of environmental consciousness, which ultimately produce is often lip instead. If you want to know that leads to action, it helps to define the action and try it directly.

How many of these reinterpretations have in common is that they emphasize the importance of starting with the behavior of their environment communication. Set a goal to motivate your audience to take smaller and follow-up after his audience with praise and recognition – and suggested action Next, the most important thing they can take.

Why Obama and the treatments left on the public relations disaster?