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Who will win the White House? The candidate who wins the wars of the communication

Congratulations to all! We almost made it through the longest season presidential primary in history! Finally, after months of politicians and experts have come to us not only a new year, we arrived at dawn
a new president.

Before the race between Bush and Gore, the candidate best had lost only twice in history.
The consequences of a media campaign has changed the dynamics of the perceived advantage. To be the best candidate is the advantage Statistical once was the largest since the candidate in photos or on television height difference is less obvious and often not follow at all.

Because I look at the world through a lens of communication, I ask you to come with me when I look in the main race through the prism of communication.

I think you can successfully make the argument that both Gore and Kerry lost, not because of his experience policy, but for his poor communication skills. In 2008, this is not a question of who is the best candidate is, is a question of which candidate is presented as the best candidate.

Some may find fault with this hypothesis, the right stick which offers George W as an example of a Candidates who do not communicate well. It proves my point.
In this decade, successful communication is different from what was Lincoln or Roosevelt. George W was effective in expressing the common man:
connected with the public who have never met in person and one of them.

Ten Tips for viewing in any discussion, its original, or an interview:

1. Who uses humor and

Humour is a time bomb for the speakers. It is a particular dilemma for a candidate. If the candidate does not use humor, he or she appears as hard.
Like when Hillary brought up SNL debate in Cleveland. If they use humor inappropriately, may seem to the bully or simply insensitive. Like when Barack said about Hillary, she was nice enough. On the other hand, the rewards of using humor and are too tempting to pass up. Just like when Reagan said that Mondale would not use age against him.

2. Who as the most knowledge, but not smart

Nobody liked the smartest child in the classroom: The child who knew everything and everyone recalled. We want and our president must be intelligent, the smartest child in the class. Do not want him to act as such.

3. Who is this as more sympathetic

One of the reasons why Ronald Reagan was so popular is that voters thought they would like drink a beer with him. A nice guy to spend time with. Although the vast majority of voters never meet, they thought it would be like him past. Why we love some people? Why we love a little more what we love others? The sympathy factor can be capricious, but it has proven and it is the perception of trust.

4. Who said that many of the same mantras repetitive

5. Not match the verbal verbal ie his face and his words are in agreement

During the last campaign was a joke that the words of John Kerry has forgotten to say the side that were funny. When the face does not correspond to words, the public believes that the face is not the words. Look for the match between both to find a credible candidate. Huckabee is good for that.

6. Who feels comfortable with gestures

Al Gore's own Secret Service detail Ridge named because of his use of gestures wood. Look for the candidate who is comfortable with the gestures, the candidate who is comfortable in his skin. A Another approach is to find the candidate whose actions are not in the way of your message. Bill Clinton has been good to the point of fist. Everyone is trying, not very good.

7. It must be as young as JFK, but can not look at death

Because of the high-definition television and plasma, we now see more candidates than ever, closer to what we see. If Hollywood actors care about these close to 21 century, imagine what they do 60?

8. The candidates actually say something

Voters want to hear substance.

9. Applicants who remain in the message, if they're changing, if not answered the question that was raised and turn to another aspect or topic, they have to do with art or the public will not accept it. The search for candidates actually answer the questions.

10. Who can resist the weight

Both candidates Democrats have adopted the theme of trade hotline. Although times are serious, and the candidates talk about issues seriously, they must be able to do so with grace and ease. Presidents of the Presidency itself ages. I do not want to see the load too heavy even before his inauguration.

The general election as a baseball season is long. Although every win seems to count on 100 games, you never know which one made the difference the end of the season. So watch the debates, each sound sample, each interview. You never know what will make a difference at the end of the season.

SNL BP press conference sketch