bp oil spill volunteer work

Notes: The environmental destruction Gulf

The major oil spill in the Gulf is actually an environmental disaster. But instead of focusing on solving the problem of staff government, including President, seem more interested in politicizing the crisis as an excuse to pass at full speed a bill costly controversy and tax ceilings. Rahm Emanuel was quoted as saying that one should never lose a crisis.

From time to time, the experience of an oil company, an environmental disaster of catastrophic proportions. As evidenced the oil spill in the Gulf last year, the spill of the Exxon Valdez and countless other ecological disasters, these hazards tragically industry trade energy. Theoretically, they should be no surprise - more than an earthquake in California would be a shock. Of course, a fairly large earthquake in Los Angeles will generate national coverage. The issue of a marketing point of view of the brand is simple: Y Did oil companies can do, as the probability of an oil spill?

To answer this question, is useful to consumers and to industry. When it comes to consumption, oil companies have a unique advantage over to, say a perfume company. This is that the oil companies to provide a necessity. Everyone needs the oil, the fragrance is a luxury.

From a marketing standpoint and branding, this advantage does have a negative connotation. The oil companies are huge and really profitable - even if the economy in the proverbial toilet. In the deep recession of 2009, when almost everybody is suffering financially oil companies have made billions of profits. A 2006 study FTC handling of gas prices found that the record increases in gas prices were not "primarily to higher costs." He always seems to benefit the oil companies of their financial resources, regardless of consumer goodwill. These companies are often regarded as monopolistic, greedy, predatory pricing, predatory Goliath. In 2008, a Harris poll of 20 major industrial sectors that the tobacco industry, has a lower rating than the oil companies on how well or poorly they perform Working in line with consumer needs.

One could say, are in a brand perspective, energy companies have already begun the wrong foot. After all, what is there for the love of an oil company? Trust Them? Have you an affinity to oil companies? If they do something for you as a person? Do they have to feel good somehow? That makes it more difficult to meet for an oil company brand and marketing tactics to prepare for the worst. The energy sector has public relations and branding forefront of the industry. All we know About the Exxon Valdez in 1989, which was largely a nightmare, worst fiasco PR firm of all time. But what the industry must be done to counter his image from?

One could say they actually have made positive progress. Take the oil spill Gulf course. BP has a disaster on our hands, and they have an obvious lesson of the Exxon learned RA. The CEO of Exxon was not found until six days after Valdez disaster. As it finally appeared, it was only holding a press conference to deny any responsibility for cleaning plan disclosed by the chaos. He blamed the media for the disaster in a big deal. His refusal of the interview in the media and the absence Total remorse shown that one of the worst blunders in the history of PR. It gives an "ivory tower-esque" The tone of arrogance. At his credit, CEO of BP, Tony Hayward, has learned from its mistakes PR Exxon was on the air and is full financial responsibility for cleaning of the disaster.

Regarding the marketing strategy of the brand is concerned, it is fair to say that oil companies have their efforts to give a positive image for consumers has increased. Shell has a technology and improved performance of the product concentrated along the sponsorships, like Eco-marathon was Exxon Mobil and BP to promote education Science and others in their "green" strategy targeted. Unfortunately for BP, which is the position given to the Gulf oil slick difficult maintain.

Even with increased efforts, we will not claim the problem has disappeared (as if a simple thing to do is this time). Marketing and branding work for oil companies is not nearly done. need to develop oil and energy company, a sincere, long-term strategy for brands to connect with their clients on the intellectual 'and emotional level. In short, they have a plan, define cause positive emotions of their consumers.

A good way would be to improve their brands become "good corporate citizen. Oil companies make enormous profits, then how about giving back? A detailed study of the Promotion Committee Corporate Philanthropy shows that the industry Energy is in the median donation in percent of turnover (0,05% d ') the lowest of all other major industry! [A By comparison, gives companies the health sector 0.6%, or 12 times the energy company.] Once again, oil companies not understand the concept of the brand.

If anything, then the Gulf oil spill BP competitors the opportunity to capitalize on marketing strategy of the brand's desire to strengthen the public to obtain drilling and treatment measures. Competitors should highlight measures they take to prevent future major ecological disaster.

Amateur-Video-Of-Gulf-Oil-Slick-Worse-Than-BP-Admits[www.savevid.com].mp4