Turkey – Europe's rising star

Turkey has an area three times the size of the UK, with a population exceeding 63 million people half of whom are under 25 years. It has a vibrant and dynamic and the British government regarding Turkey as a priority export market, deserves special support for trade and export campaigns.

More than 250 British companies have established branches or subsidiaries operating in Turkey in sectors ranging from oil, gas and electrical sources of aeronautics engineering, chemical production, pharmaceutical manufacturing, health services, tourism, transport and chain retail stores.

Skills and attitudes
The Turkish company is typically hard-working, simple, and is committed to the achievement of clear goals and objectives on the basis of merit of market research and strategic planning in the long term.

They are well educated and up to date with e-commerce is developing at an exponential rate, in order to access a wider market of 200 million citizens Turkish-speaking former Soviet Union that are installed in several Central Asian republics through the borders of China.

There are 22 national stations Broadcasting Turkish television and 36 radio stations nationwide, where everyone is well informed.

The "locomotive" of economic success Turkey's textile industry with other industries also developed with astonishing speed, especially electrical machinery, which have gained market share in throughout Europe.

The earthquakes of 1999 were a great tragedy for Turkey, but the result of the assistance and support of neighboring countries, especially Greece has much to facilitate political bridges, and cultural ties with the European Union. In December 1999 Helsinki European Union has officially accepted Turkey's candidacy for membership. existing customs harmonization and for most goods and services are not really free trade in Europe.

Do not be discouraged by the fact Turks enjoy all the banter of the bazaar and expect their suppliers to be smart and cunning as a response. Ultimately, they want long-term partnerships with suppliers reliable can be trusted to deliver quality products on time and according to their needs.

This means you need to know your customers on a personal level and a business base. You may invite you home. Certainly, we invite you to the restaurant. mutual hospitality is appreciated. Turkish people for businesses as part of the life. needs of families and communities dependent highest priority.

Turks like to be sociable and some tips for a good party are – well dressed, smiling often do not mix national drink Raki (87 'test) with anything other than water. Seref Di "(applause) from time to time and eat everything put in front of you.

Language is not an obstacle for companies because most of the executives speak English (and probably two or three other languages), but it is desirable that the user uses a greeting and a few polite phrases "Merhaba" (Hello) "Nasalsiniz" (how are you?) "Ederim Tesekkur (Thanks).

It is very easy for women to travel and do business in major cities of Turkey and it is perfectly normal to meet with Turkish women in executive positions.

The Constitution of Turkey is secular and Turks tolerate and respect the faith and beliefs of others so that religion is never a problem in contacts or friends.

Future
On the positive investment in Turkey is encouraged. Mass privatization program units covering forward telecommunications, petrochemicals, air transportation and many other industries.

Turkey is the center of the nation and distribution center between Europe, Central Asia and the Middle East.

Turkey is an attractive partner for companies with a remarkable economy in which most companies are receptive to products innovative ideas and possibilities invited to collaborate with outside companies to develop, supply sources, partnerships, technology transfer, and long term business relationships.

Original article www.intercultural-training.co.uk

About the Author

Martin Byrne was a DTI Export Promoter for 2 years and is the principal of an export orientated marketing and business development consultancy. He is a regular speaker at Farnham Castle.

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