The line art to be seen

The line art to be seen

With the growing influence and market power of the Internet has reached an understanding gradual which is now a must for any forward thinking company has a website. The following key realization is that the site is not enough if no one knows who is there.

The big question for those who have spent much on a website (or are) should be: "How will you ensure that your site is visible to potential customers?

Only companies that believe they will finish with a strong functional website that will provide a return on your investment.

Simply having a wonderful site that is not driving new business and will do nothing to improve his image, unless people have seen.

"This may seem a truism, but it never ceases to amaze me how often we meet with a client who wants a new website, but when asked what will be used and how and where people are expected to visit, we met with what could be described as a courtesy confused "Search."

So says Chris Shelton, who two years ago established online Refresh, an online advertising agency, which also builds and review websites.

Having carried and marketing services to a number of e-commerce sites Chris could see which way the wind blew over on the budget was announced to online media. And why not? Offering instant return, 100% of measurable results and a degree of control over expenditure, the message and the unprecedented scope elsewhere, was an easy choice for many companies, and why Internet marketing now exceeds spend on national radio and is growing exponentially, year after year.

Chris has a clear message and a vision of how Web sites should be designed and, where it says: "In business essentially need to give much attention to what your site is. Only once have a clear idea of what can begin the process to ensure that your website will be able to meet their needs and living room, one very important that all those seeking the website will be able to find it. "

The company is thriving, with a base mixture and UK clients Jersey, but still feels Chris is a long way to go.

"During the first dotcom bubble, there was great jeans establishment number, charge astronomical prices for a very average and many businesses were in their first and last experience with websites. End with a white elephant and a persistent feeling that all they need to do something, do not know why;
and not a particular resolution to make another costly mistake "

But not so. A modern brochure site should be accessible to any small business to an external cost of about £ 1,000, although, as always, you can pay more.

"This was probably our biggest problem. We meet with potential customers who have an inherent suspicion of the media. However, because to the quantifiable nature of websites and online marketing in general, these fears are always dissipates once the work has begun.

"We believe that in the discussion of achievable goals, "Chris said." If I tell a client to spend their £ 1,000 can expect to receive 10 000 targeted visitors on your website and the amount of x in the business of books, the end of the test campaign is there in black and white. There is no value to inflate claims because once the dust has settled, it will be obvious to all concerned to what extent a campaign has worked well. "

This is great if you are sure you says can not be achieved.

In the future Chris predicts continued growth: "We are in a transitional phase in the way we shop and spend and research our leisure time. Internet and its derivatives will grow to fill and the influence of our needs for the next decade. And then there is still much work for companies who want to be at the forefront.

Google, Yahoo and others are tools of business research. It is a fact of life in the modern world but many companies do not pay attention to how, if they are levied on the largest information resources frequently used in the world. I invite you to try it now.

Type a couple of sentences relevant to your business in Google. More relevant, write your own company name into Google and see what happens in the results and how they are displayed. I guarantee firms where they appear to be the strong brand image and message is the visionary companies that are already successful and have a firm intention to remain in this way.

Chris Shelton is a soft line director, online marketing agency and web design.

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