08 Estimate: "two in the" living space around appliances – Electronics industry, prices, forecasts – Network Appliance HC
2008 China implemented a restrictive monetary policy, monetary policy 10 years of "stable" to "tight" in all areas of Life sent a strong signal of political control. The new year with several major domestic political, economic, cultural, followed by the main issues China's industry of home appliances increased variables. The increasing integration of devices shuffle is the increased costs of production and capacity market saturation, as if the double-edged sword, increasing pressure on companies to survive, while wave devices can be transferred in the market 2008 was more "wolf", the entire sector will be more competitive units, composed of reorganization worse, industry consolidation, restructuring of assets, mergers and acquisitions will become an important trend in 2008, most market share is increasingly concentrated in the hands of some brands, a stand strong brand, the strongest powerful, floating out of the 10 companies will be eliminated in the fate of the encounter in 2008 will further reduce the number of appliance brand. Olympic marketing war machines play card with the approach of Beijing 2008 Olympic Games, a successful marketing strategy to become the Olympic contract can not avoid the subject company. More and more household appliances companies will focus on the "Olympic Games" in the sign, such as Haier, one of the sponsors of appliances of the Beijing 2008 Olympic Games, Beijing Olympics 2008 in Asia have become the supplier of air purifier humidifier exclusively for the Beijing 2008 Olympic Games Cheng Huada exclusive supplier of gas and so on, we are using the Beijing Olympics to improve and expand its visibility and reputation. I think that from June to August 2008, when the marketing war is at its peak. Some small, medium and small appliances miss the Olympic Games will also be the opportunity to play the "clean side of the war." Two-up vital space around the appliance industry in 2007, continued growth in the CIP record high home of 11 years, the first half of 2008, raw materials, energy, energy prices continue to rise at least 5% until the second half of September will slow growth which, of copper, steel, plastic, aluminum and other materials for the appliance industry to continue to enormous cost pressure caused by the continued decline of corporate earnings, pushing the company's survival, especially for capital is not sufficient for small appliances, this compression can cause fatal asphyxiation. Despite the difficulties, the price of home computers only choose the road, but "the court costs of death, not to die." Average loss of space in the market, but rather the loss of benefits so hard to make the appliance industry hard. Prices rose, prices did not rise? "Two up "in the equipment industry will be there in the living space 2008, a greater differentiation in the industry. The advent of the Comprehensive Digital TV the advent in 2008 of the terrestrial digital TV standard was officially announced, and the Ministry of digital television terminal equipment industry standards receptor, in effect, the color television market has opened an historic opportunity Digital TV is moving, flat base to the big screen the advent of the era of flat panel televisions complete. On the one hand, digital television take a fresh impetus to sales of flat screen televisions, television Flat screen the greater the effect of replacing the CRT TV, meanwhile, the 25 digital terrestrial TV standards and norms related to the launch of the official 2008 Olympic Games with the needs of digital television, digital television will be trends of consumers, and industry wide screen television HD will bring a new level, high-definition TV will be the Olympics wind, irresistible in the eyes of Chinese consumers. Television broadcasting the growing popularity of smart devices with greater integration of 3C digital network grew rapidly, consumers are increasingly concerned about of how television has changed the way of life, became a major television corporation to explore and develop an important starting point. Network industry in China color TV, a new turning point of inflection on who can take the lead in this competitive products out there, who will occupy the possibilities of the Internet age. Haier launched streaming TV directly change the lifestyle of consumers, creating a more interactive, free students.
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