Social Media Marketing: Is your business built for the present or the past?

One of my favorite movies of all time is the 1960 original version of The Time Machine 1960 with Rod Taylor and Yvette Mimieux, directed by George Pal. The film is based on a novel by HG Wells, the author reflects his own socialist political views and contempt for what he regarded industrialization your world without rules. Well, writing was also influenced by Ray Lankester theories of social degeneration, which is very evident in the field.

I love the written works of authors like HG Wells and Jules Verne, two men were well ahead of its time. Often predict the future with a high degree of accuracy. In fact, some of his ominous predictions may come a little close for comfort today.

There is a very important scene in "The Time Machine" where "Time" starring Rod Taylor, tries to make sense of how and why a futuristic society (AD 802 701) and child shy people (Eloi) apparently continued to develop both socially and intellectually. It is very obvious that the Eloi had no government, no law and no interest in advanced learning or self-discovery. Curious, The Time Traveler ask to see their books, but when he is all covered with dust and mold rot, became in indignation.

HG Wells wrote The Time Machine "at the turn of last century a hundred years earlier. Fast forward to 19 August 2010 and the disappointing Wall Street Journal as one company – "liquidation sale: Barnes & Noble has not changed enough. "" The sad news for all fans of the book says: The giant bookstore chain, including a supermarket once struck fear into the hearts of independent booksellers around the world, himself being released this month, so that the equivalent of trade negotiation books sold at a discount. "The WSJ Business obituary think what could be the beginning of the end of this once proud giant library that offers its readers that" simple explanation of Barnes & Noble decrease is the Internet, which gave birth to Amazon.com (NASDAQ: AMZN – news), e-readers and electronic books. But this should not be the end of B & N, which occupies a dominant market position and should Amazonas, on the basis of brand and to innovate when it began to market and sell books online. "In short, Barnes & Noble has done too little, too late. Now they are victims of opportunity lost.

Fortunately, George Orwell's 1984, plans are not predictions about the brand. We hope that the visions of HG Wells AD 802,701 have not already begun to take trains more than 800,000 years earlier than conjectured, with the death of physical books.

Unfortunately, the Eloi no Kindle, iPads corners or to replace his books. Fortunately, what we do. Amazon.com does not have to sell and ship books, online, cheaper and faster than traditional booksellers.This is something that Borders and Barnes and Noble both had to fight against their main competitor strengths and both have failed miserably to meet them. Unfortunately, these two mega-chains, apparently could not see the future as well as Jules Verne and HG Wells in the past. This is why you were left to become dinosaurs in modern times to the dawn of century.

Enter the 2014 class, just starting college next month. All business people need to begin to explore their cultural mindset very carefully, because it makes the character of a new client – and maybe – one of the reasons why the once powerful Barnes and Noble crashes and burning after 93 years of business.

According to recently published Benedict College (Wisconsin) List of mentality, most of the year class Incoming first born in 1992. According to the list of authors "of these students, Benny Hill, Sam Kinison, Sam Walton, Bert Parks, and Tony Perkins always has been dead digest. "It is even more worrying (for many of us) the following facts:

1. "Few of the class know how written in italics. "

2. "Email is too slow, rarely or never use and Zip."

3. "Computers have never lost a CD-ROM drive."

4. "They've always been able to take off with the Sci-Fi (SyFy) Channel ".

5. "With hundreds of cable channels, nothing to see, but it has always been routine."

Our world is changing quickly and as we all recall, which will be reflected in the stories we tell our grandchildren. AOL might someday be our horse and buggy grandparents. The question we have is the willingness to adapt to change or we will continue living in the past and the troll? There is even a greater sense of urgency. companies to establish our own, the brick and mortar to meet the changing needs of consumers or resist change, fade and die?

For me, this week has been the perfect storm for the new companies, in all possible fronts. Edmund S. Phelps, the New York Times, wrote that the faltering U.S. "(The) economics need a little ingenuity. The Wall Street Journal reported that Barnes and Noble, is a giant who soon fell. The Washington Post published the results of the annual survey of Beloit College, mentality freshmen. And, my local newspaper, the Asbury Park Press (NJ), a report on the death of Silvert Furniture and Design Center, a legendary cornerstone of the business community my city (Freehold Borough, New Jersey) business after 81 years.

"We have always evolved over time," said current owner, Larry Iserson, grandchild, brother (Furniture Silvert) the original founder, Isadore Silvert. "But he never was a difficult moment for us."

Iserson explained how his company overcame early storms in its long history and history. "As Freehold changed, as Silvert." There was a influx of foreigners moving in Freehold, and changed the company, so we changed the look with time, "he said.  

Influx foreigners?    Hmmm. Is this not equivalent to Beloit College plans for a new generation of different culture origins, values, ideas, needs and desires of the methods? I think so.

These four news stories in the array must serve all alarm business that are resistant to change and desperately trying to cling to the old ways of doing business. Obviously, they are competing against the winds of change.

Larry Iserson Silvert furniture reflects past and regrets that "people come at any time and say:" We still have a couch that you bought 25 years ago. Who maintains a sofa for 25 years? At least one did not come down? We live in a world of disposable nowadays. That has changed dramatically altered the strategic long-Permanent Business Silvert -. sell moderately priced, quality furniture that is difficult to do in the "Ready, Set, performance (Distance) "IKEA furniture world, Lots and Wal-Mart and Big.

The class of 2014 was only 6 years old when Spencer Johnson launched his business best-selling "Who moved the cheese?" In his 1998 book, Johnson has made the life of business and recommendations, which follow relevant in the era of social media marketing online:

The change occurs

They Keep Moving The Cheese

Anticipation of changes

Prepare for Cheese To Move

Monitor changes

The smell of cheese often so you know when you are getting old

Quickly adapt to change

The Old Cheese drop faster, the sooner you can enjoy new cheese

Change

Move Cheese

Enjoy Change!

Savor the adventure and enjoy the taste of new cheese!

Be ready to change quickly and enjoy it Again & Again

They Keep Moving The Cheese.

In 1998, I personally enjoy my twenty years as human resources recruiter, looking for candidates through phone calls cold. Recruiters today Boolean web search to find these people, faster and easier. I saw what was coming and I heard the Boolean search. I also learned to "mine" the best candidates Workstation Monster, CareerBuilder and hot job. I had no choice but to change over time.

And when the great recession of 2007 hit and recruitment began to lag, I started to reinvent. Nobody said that I should die a recruiter. Therefore, almost 54 years and I am happy employee reinvented. I work on a new career field was not thought of in 1998. Today, I am the director of social media RiaEnjolie, Inc., the world's sixth largest web solutions fast. site are no quick fixes not in 1998 either. Now they do and a lot more people to buy with us companies rather than traditional web design and development, which often require a cash offer volume and wait times up to several months to launch wensite. RiaEnjolie is an example of a company built for today's consumers.

If you are a company of any size and do not anticipate and manage change, especially in technology and the Internet, you may be at risk. Do you have a website prior to the forefront? Marketing activities is media social, routine use of platforms such as Facebook, MySpace, Foursquare, LinkedIn and Twitter? If you are blogging to show potential clients you are an expert they need to business? Can local people looking for their products and services that are easily found in online directories? These are just some things to consider before Class of 2014 graduates. After all, your new customers and vaguely remember a time when fewer people are buying and buying things online.

Marc Levine is director of social media for RiaEnjolie, Inc., (www.RiaEnjolie.com) web design firm that specializes in websites for small and medium enterprises.

Connect with Marc on Twitter: ICANEWFRIEND

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